Internet-Technology and Marketing: Theoretical Approach

Курышева Ю.В.

World Applied Sciences Journal 27 (Education, Law, Economics, Language and Communication): 266-269, 2013 . В соавторстве с М.О. Потолоковой.

Indexed in Scopus.

This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.

Key words: Internet technology, Internet marketing, New media and marketing