Internet-technology and marketing: Theoretical approach

Authors

Kurysheva, Y.V.

Potolokova, M.O.

In: World Applied Sciences Journal. Volume 27, Issue 13 A, 2013, Pages 266-269

Abstract

This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.

Keywords

Internet marketing; Internet technology; New media and marketing